Take A Minute. Make A Plan.
Sports fans are nothing if not dedicated. You spend hours watching the game, creating the perfect Sunday lineup, and perfecting your face paint. MADD & Diageo were inspired by this dedication and have partnered to create a safety campaign with sports fans at the heart. Whether you’re watching in-stadium, at a bar, or at a friend’s house, we ask that you take just one minute to plan ahead, celebrate responsibly, and never drive impaired.
Why Make A Plan?
Impaired driving is a threat to everyone who drives, rides, or walks along our roads — yet it’s completely preventable. MADD’s purpose is to stop drunk and drugged driving before it starts to make every journey safer for you and your loved ones. This requires a collective movement, with each of us playing a part.
MADD is that movement. Started by mothers and powered by all who demand safer roads, we educate, we advocate, we support victims and survivors, we back vehicle safety technology, and we boldly call attention to the dangers of impaired driving.
2 out of 3
People are impacted by drunk driving.
>>> And you know a lot more than 3 people.
Every 42 Minutes
Someone is killed in a drunk driving crash.
>>> That's 34 people every day.
$10,000
Is the average cost of a DUI.
The average rideshare trip costs $15.
>>> You do the math.
Your Impact
$25 supports a victim services team member to support surviving family members on our 24/7 Helpline.
$50 provides educational workshops for four students or parents focused underage drinking prevention.
$75 helps us onboard and train a new volunteer in their local community for an entire year; expanding our impact.
Every donation helps fund our local and national policy and advocacy to help us advocate for laws that save lives.
*Funds distributed at MADD’s discretion to support our mission to end impaired driving.
The Reality of Impaired Driving
Impaired driving is a 100% preventable crime, yet everyday more loved ones are lost. Too many families, like the McConnells, will never be the same as the result of an impaired driver. Read their stories and let it fuel you to join us in the fight to end impaired driving for good.